The keys that guarantee confidence and trust in your incentive marketing campaigns.
Transparency and traceability are essential keys in incentive marketing campaigns, as they work together to ensure a fair, effective, and reliable campaign. Transparency provides clear information on how the campaign is conducted, while traceability allows the results to be verified and evaluated.
Transparency in an incentive marketing campaign focuses on the clarity and accessibility of information about how the campaign is conducted, including rules, guidelines, and processes. It helps ensure that participants understand how the campaign works and how decisions are made, which can improve trust and participation.
On the other hand, traceability refers to tracking and recording campaign results and actions accurately and in detail. This allows campaign managers and participants to verify and evaluate campaign results, which helps ensure fairness and equity.
Some perks to consider are:
Fairness and equity: This helps ensure that all participants are treated fairly and equitably, as participants often compete for rewards or recognition.
Verify results: By allowing campaign managers and stakeholders to verify campaign results, such as the distribution of rewards or recognition, generating greater confidence in the campaign and its effects.
Improved effectiveness: By improving the effectiveness of incentive marketing campaigns through the use of tracking systems, campaign managers can quickly identify areas where the campaign is not performing as planned and make adjustments to improve results.
Data analytics optimization: They provide valuable data that can be used to improve future campaigns. Without this data, it is impossible to state the number of vouchers redeemed and returned. On the other hand, by tracking participant behavior, campaign managers can better understand what motivates participants and what types of incentives are most effective.
ISO 27001 certified
Roiward complies with the requirements of ISO 27001 certification, the international standard for information security management in organizations, both for physical and digital information. It sets out the requirements for establishing, implementing, maintaining, and continually improving an Information Security Management System (ISMS). These systems are becoming increasingly common in companies, due to the new digital risks inherent in technologies such as Cloud Computing or Big Data and the increase in cyber-attacks. The ISO standard also includes requirements for the appreciation and treatment of information security risks tailored to the organization’s needs. The requirements set out in this international standard are generic and applicable to all organizations, whatever their type, size, or nature.
We guarantee that the data is real and reliable since we use state-of-the-art technology which allows us to visualize the results achieved, and to track them in real-time the incentives, since each voucher is monitored by status, and it is possible to recreate the complete timeline of each one. Also, it is possible to check each of the events, since many of them are generated by the customer or end-user commands (for example when they open the email or redeem each voucher).
In conclusion, we differentiate ourselves from the competition and traditional marketing agencies in terms of security, reliability, traceability, and transparency, focusing our value proposition on recovering the investment of unredeemed incentives.